Summer 2015: Davidson College

Sharing the Annual Fund Fundamentals

29th Annual Conference
July 20-22, 2015
Davidson College, Davidson, NC

Registration is now open for the 2015 STAFF Conference hosted by Davidson College - July 20-22! The early bird registration rate of $400 will be available until May 1 at which time to rate increases to $450. Please note: Registration closes July 1. Your Steering Committee is working hard to produce a superior professional gathering that serves the needs of annual giving officers at every career stage. We'll have fun, too!

Member School

Guest School





View or Download a Full Schedule (.pdf)

Monday, July 20

10 a.m. - 6 p.m. Registration

Noon - 1 p.m. Conference Steering Committee Meeting

1 p.m. Campus Tour - optional

3 - 4 p.m. Keynote Address

4 - 4:15 p.m. Break

4:15 - 5:30 p.m. Breakout Sessions I

Lessons Learned: A Case-Study in Revamping your Recurring Gift Program
Crowdfunding: SO HOT RIGHT NOW
How a Fortune 500 Would Market Annual Giving
Beyond the Class Structure: The Annual Fund Regional Approach

5:45 p.m. Welcome Reception
Wear gear from your institution

6:30 p.m. Dinner

8 - 10 p.m. Lawn Games

Tuesday, July 21

8 - 9 a.m. Breakfast Roundtable Open Discussions

9 - 10:30 a.m. Plenary Session I Engaging Diverse College Alumni

10:30 - 10:45 a.m. Coffee Break

10:45 a.m. - noon Breakout Session II

Engaging Diverse College Alumni II
The Gift that Keeps on Giving: Senior Gift Programs and Transitional Student Programming
Scrap That!: Rebuilding a Class Agent Program
Communication and Engagement through Challenges

Noon. - 1:30 p.m. Assistant/Associate Director and Guest Lunch

Noon - 1:30 p.m. Director Lunch (Directors and Acting Directors of member schools)

1:30 - 2:45 p.m. Breakout Session III

Reunion Giving 101
Don't Walk the Plank! Getting (and Keeping) Your Boards on Board
Ready? Set? Give! Parent Giving and Engagement

2:45 - 3 p.m. Ice Cream Break

3 - 4:15 p.m. Breakout Session IV

Making the Most of Your 50th Reunion
Building a Donor Pipeline: Establishing Consistent Giving in Young and Second-Decade Alumni
Getting the Most Out of STAFF Data

5:30 - 7 p.m. Reception

7 - 8 p.m. Dinner

8 - 10 p.m. Trivia

Wednesday, July 22

8 - 9 a.m. Breakfast Roundtable Open Discussions

9 - 10:15 a.m. Plenary II Fully Engaged: Thriving in the Workplace

10:15 - 10:30 a.m. Coffee Break

10:30 - 11:45 a.m. Breakout Session V

People: Finding Them, Developing Them, and Keeping them Engaged
FebruMary - Putting the "Fun" in Fundraising
Don't Ask for $5, Ask for Five Minutes: The Impact of an Education-Based Senior Gift Program
Volunteers for Hire - A Group Share on Volunteer Management

11:45 a.m. Farewell Boxed Lunch

Noon - 1 p.m. Conference Steering Committee Meeting

Watch for updates to this site as we shape and perfect the 2015 program.

Additional Details


Davidson College is located in beautiful Davidson, North Carolina approximately 25 miles from the Charlotte International Airport (CLT).

Travel from the Airport to Campus
We recommend planning to rent a car for the duration of your visit, so make sure to plan flights with your colleagues so that you can carpool!

On-Campus Housing
There are two different options in the dorm: pods are available with eight single occupancy rooms that share one bathroom, or there are four single occupancy rooms that share a common room and a bathroom. ALL buildings on campus are air conditioned, including the dorms.

Off-Campus Lodging
You may also choose to take advantage of group rates at the following two hotels:

Homewood Suites Davidson by Hilton
Call 704-987-1818 and mention the group name "STAFF Conference at Davidson College"
Visit and use the code "DSC"
Rooms will be held until June 22

Davidson Village Inn
Call 704-892-8044 and mention the group name "STAFF Conference"
Rooms will be held until June 20

Timing Change
In response to feedback received on the conference surveys the steering committee has moved the conference start time to 3 p.m. on Monday, July 20 and will continue to conclude with lunch on Wednesday.

North Carolina in July is HOT and HUMID. We suggest cool, comfortable clothing, and recommend a light sweater as ALL buildings on campus are air conditioned.

We will be in touch in the next several weeks to confirm conference presentations.

Direct Mail Exchange and Tchotchke Display
In addition to the direct mail exchange, this year we're encouraging each school to bring a favorite tchotchke, gift, give-away, or promotional item to put on display. Suggested quantities: 25-30 of each direct mail piece and 1 tchotchke. If you would like to mail your materials ahead of time, please mail to:

ATTN: Margie Gudaitis
BOX 7170
Davidson College
Davidson, NC 28035

Attendee Limits
Each member institution is permitted to register four administrators (one director and three staff members). Guest institutions may register two professionals (one director and one staff member).

Conference Refund Policy
Davidson College reserves event space, entertainment and catering services in advance of the STAFF Conference to ensure conference quality. In the event that you need to cancel your reservations, please provide a written request to Margie Gudaitis ( Refunds will be granted at 100% 30 days prior to the conference start. Refunds at 50% will be granted up to 15 days from the conference start. No refunds will be granted 14 or fewer days before the conference start.

Questions about Davidson College or visiting the area
Contact Ben Ralston ( or Margie Gudaitis (

Questions about the Conference or STAFF
Contact Laura Christian at ( or Nicole Schroeder (